Analytics
The difference between product analytics and marketing analytics—and why you need both
Mixpanel
|
To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization. As a marketing agency focused on helping customers...
Why is it important to check data quality for marketing analysis?
OWOX
|
Effective marketing analytics starts with quality data. After all, the quality of your reports on key performance indicators (KPIs) and the management decisions you make based on them directly depend on the completeness and reliability o...
Why journey mapping is important for companies with multiple brands
MarTech Today
|
Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” said Pat Maigler, Senior M...