Analytics

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post ...

OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container...

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, I’ll show how I helped a SaaS company set up their marketing and revenue attribution. SaaS marketing...

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be f...

Last week, my website blew up. For several months I’ve been following Christopher Kokoski ’s boring content strategy. It involves writing quality, long-form content about topics that get a lot of sea...