Analytics

As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data? There should be a way to do this, right? ...

Event data helps understand exactly how a product is being used and whether or not users perform critical actions and complete the tasks that will lead them to derive the product’s core value—or in ot...

You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extens...

Retention rate is an important metric that calculates the percentage of users who continue using your product or service over a given time period. A high retention rate means your current customers va...

Basic customer metrics like daily or monthly engagement are useful, but they don’t reveal what users really think about your product. Additionally, “vanity metrics” such as “likes, downloads, views” are not reliable long term, especially...