Branding

Ana Andjelic is many things. She’s the writer of one of Substack’s most popular newsletters The Sociology of Business in which she dissects how the shifting status symbols of consumers are impacting t...

Because of the rise of influencer marketing, earned media and PR might seem like archaic topics. But an article in Techcrunch or an “As Seen in Vogue” tag on your site can immediately improve your sta...

One of my favorite commercials is a Diet Coke ad from 2006. The ad is simple, if not seemingly unremarkable. It features a group of young people opening a Diet Coke and rollerblading around a boardwal...

Shoe brands Dr Martens and Birkenstock have a lot in common: Both are mono-brand shoe companies known for iconic aesthetics. Both were invented by German designers to offer a higher level of comfort t...

Guess the best-performing stock in the S&P in 2023. It’s not Nvidia, but Abercrombie & Fitch. It climbed by 285% in 2023 - even though it was voted the most hated brand in America in 2016. So what hap...