Branding

Every founder wants their company to have a great brand, but few have the training to ensure it happens, and most have a desire for control that gets in the way. These 10 rules are meant to help found...

The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more impo...

In 2010, T-Mobile US executives had one question in mind: “How can we salvage the assets before things get even worse?” T-Mobile was the fourth telecom company in the US. AT&T and Verizon were crushin...

This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...

Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....