Branding

You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the f...

In a competitive, volatile digital era, creating a well-defined and robust brand is a hard step to avoid. Effective contemporary branding now extends beyond a catchy name and a stylish logo. Your bran...

Every founder wants their company to have a great brand, but few have the training to ensure it happens, and most have a desire for control that gets in the way. These 10 rules are meant to help found...

The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more impo...

In 2010, T-Mobile US executives had one question in mind: “How can we salvage the assets before things get even worse?” T-Mobile was the fourth telecom company in the US. AT&T and Verizon were crushin...