Branding
Did Apple’s brand advertising lead to brand growth?
Brandingmag
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This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...
Why you need brand-market fit
On Brand
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Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....
The 5 phases of brand building
On Brand
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Today, I’m exploring how we can apply SaaS-favorite project management methodologies like Agile to brand building. Product development gets their own methodology—why don’t we have one? 😤 With that, I...
Five brands that are rewriting the rules of innovation
Motto
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Innovation is not just a buzzword but the cornerstone of transformative brands setting new benchmarks in their respective industries. Among these pioneers are Humane, Nvidia, OpenAI, Climeworks, and R...
Mastering brand marketing: Do's and don'ts
The Sociology of Business
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Ana Andjelic is many things. She’s the writer of one of Substack’s most popular newsletters The Sociology of Business in which she dissects how the shifting status symbols of consumers are impacting t...