Branding

I spoke with Sophie Bambuck, former CMO of The North Face, about the balance between high-performance, high-fashion, and relatability in their brand strategy. When I saw The North Face's new brand ad ...

When people unsubscribe from Link in Bio, they have the option to write a note. Most leave it blank, but when people do fill it out, one of the top responses is: “I’m leaving social media!”. In the re...

I hated the idea of having to build a personal brand. People are not brands. They are not singular entities with a singular message. When you see the Starbucks logo, you think of wakefulness. When you...

We often talk about ‘brand’ in a very linear way, either you ‘have it’ or you don’t. From what I have learned, there are several ‘levels’ in between that have their own benefits, risks, and strategies...

If you are working on Brand Positioning for your brand, then you are in the right spot. What is a brand positioning strategy? A Brand Positioning Statement defines how your brand shows up in the marke...