Content marketing
You need better storytelling
Growth Unhinged
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Most marketing is forgettable because it leads with features instead of stories. This piece breaks down why storytelling is the most underrated skill in marketing and how to apply it to your messaging, content, and campaigns.
Topic-based GEO: A content strategy that gets LLMs to recommend your brand
Grow & Convert
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Over the past year, our work on AI search has led to a clear conclusion: GEO is far less predictable than SEO. Traditional SEO is predictable. You pick a keyword, create content around it, build links...
It’s time to start your content creator era
Elena's Growth Scoop
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Okay, I made that screenshot up, but we’re not far from these kinds of job postings. If that scares you or makes you mad, it’s probably because you haven’t already invested in creator economy. But it ...
If you want your blog to sell, stop selling
Jono Alderson
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Most brand blogs aren’t bad by accident. They’re bad by design. You can see the assembly line from a mile away: build a keyword list, sort by volume and “difficulty”, pick the ‘best’ intersects on top...
The next phase of B2B content marketing: Influencer nodes
Lars Lofgren
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AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...