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Content marketing

5 expert tips to write blog introductions that increase engagement

Tooba Jamal
|
Content marketing
You’ve heard that stories, statistics, and anecdotes make a strong blog introduction. But are they enough to drive engagement, or do you need specific elements to keep readers hooked? To find out, I a...

Why traditional content team structures are failing in the AI era

AirOps
|
Content marketing
Most content teams start their quarters with ambitious goals and solid plans. By week three, reality hits: Competitors have doubled their output, organic traffic is plateauing, and writers are stretch...

You don’t need more content, you need content that does more

Beam Content
|
Content marketing
You know when you come back to your phone after having it off for a few hours and you have 100 notifications—because everyone wants something from you? Your mom wants to know what you want for your bi...

The content marketing salary report (updated for 2025)

Superpath
|
Content marketing
We asked all respondents to convert their income to USD. 61% of respondents live in the United States, but we had contributors from all around the world. We made the decision to only include responden...

The truth about comparison keywords: What 4,523 Search Results Reveal

Minuttia
|
Content marketing
We analyzed 500 comparison keywords and found that Reddit dominates search, AI Overviews are rare, and review sites still matter. Reddit is the most visible website across the SERPs, with 367 occurren...
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