Content marketing

AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...

If you search for “best legal software for small law firms” on Google today, you won’t just get 10 blue links. Instead, an AI-written overview will explain your options, compare tools, and keep mentio...

Defining what good content looks like is surprisingly tricky. Crucially, good writing and good content are not necessarily the same. A novel with great writing can entertain and captivate. Yet if we a...

Poor strategy alignment cascades into weak briefing. Weak briefing leads to bland research and interviews (if any), which then results in content that’s harder to write, trickier to edit, and therefor...

You spend a great deal of time creating content. But does it actually turn readers into customers? If not, you might be missing a clear marketing strategy that guides people from their first visit to ...