Content marketing
Where’s the BOFU: How to create content that actually drives sales
Beam Content
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Sorry to be the bearer of bad news, but I’m willing to bet that beautiful 3,000-word buyer’s guide you just put together is not bottom-of-funnel content. And that case study with the big-name customer...
How to create product-led content without sounding like sales (7 examples)
Beam Content
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Most marketers—myself included—are suckers for a good framework. For content, the ToFu/MoFu/BoFu model is a classic that most teams still stick to. But is it working for you? For most companies, it’s ...
How to create a content strategy in 2025: A comprehensive guide for success
David Hicks
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Learn how to create a powerful content strategy that drives results. Follow our guide to implement an effective content marketing plan....
Product-led vs traditional content strategy
Inside Product-led Content
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“So how is a product-led content (PLC) strategy different from a traditional blog strategy?” I get this quite a bit. And I thought the thought might have struck you too. So here we’re — let’s kick off...
Content needs to be interesting
Reads to Leads
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Content needs to be interesting. If it's not interesting, nobody is going to consume the value. No matter how much value you've crammed in. The real problem in the industry isn’t a lack of value. It's...