Content marketing
Content marketing ROI: How to measure content performance
Minuttia
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Learn how to connect content marketing efforts to business performance in this guide to Content Marketing ROI....
Is ad and affiliate-monetized content still a good business model?
Growth Memo
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Optimism among publisher CEOs is not high. Just half (47%) of our sample of editors, CEOs, and digital executives say they are confident about the prospects for journalism in the year ahead, with arou...
How to create a landing page that converts like a cheat code
Marketing Examined
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Landing pages are like a handshake when you close a deal. If you don't do everything right prior, you'll never make it to the handshake. On the other hand, if you nail your prospecting, your pitch, an...
How to build a growth-focused search strategy for every stage of the funnel
Optimist
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This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So, I went to Googl...
0 to 119,000 organics visitors per month case study
Content Distribution
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A UK-based subscription e-commerce company reached out to us to help supercharge their growth in August 2021. They had been running paid ads for the last year, saw success, and it proved their model, ...