Content marketing
How Calm for business is using content & SEO to win in B2B
Foundation
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Calm is known for their meditation app. I used it back in 2019 and have recently started back on my meditation practice as a way of staying grounded and centered. It’s one of those things that you can...
Excellent content requires excellent project management (steal our workflow)
Beam Content
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It's a hectic Tuesday morning and your boss asks for a timeline to publication. You take a deep breath. You're scrambling to get this week's piece out the door (in addition to your 243 other responsib...
The 2023 state of content marketing report
Superpath
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2023 has been a tough year in tech, and the results of our first annual survey of content marketing professionals reflect those challenges. From layoffs to budget freezes, to the emergence of generati...
How to write intros: The SPEAR framework
Increasing.com
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Intros are a microcosm of your entire article. While they might only make up 10% (or even less) of your article’s total word count, they may well account for 40% of your total read time, and for affil...
The content brand framework: How to differentiate with content
Grow and Convert
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The holy grail for every content team is to have their company be known for the content that they produce. More specifically, brands want to be able to create a narrative that separates them from thei...