Content marketing
Convert blog readers with verticalized CTAs
Mutiny
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Gatekeeper, a next-generation supplier and contract management platform, operates in a very competitive space and offers a wide array of solutions tailored to their customers unique use cases. Their m...
How to write compelling sales copy inside blog posts
Grow and Convert
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Converting readers into customers requires intelligent, thoughtful writing that demonstrates how your product or service solves the customer’s problem. You need to be able to sell your product or serv...
Why every content strategy needs a center of gravity (+ examples)
Superpath
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If you’ve ever created or inherited a content strategy, you know the feelings of frustration when things don’t go to plan. The sense that things are not on track, even when publishing velocity matches...
I published a ChatGPT article on my website — Here’s what happened
Victoria Kurichenko
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The times when ChatGPT was mentioned all over the web have already passed. I still stumble upon posts about ChatGPT, but less frequently. Perhaps, people have already played enough with it. Neverthele...
How to tie content marketing to revenue
Letterdrop
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You're a Marketer in 2023. You've seen the headlines and the stats, and there's a troubling word circulating workspaces: layoffs. It's impacted tech giants like Amazon down to startups like Klaviyo, e...