Content marketing

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun”...

Volume-driven link building is dead. Spamming content marketers and editors with generic outreach doesn’t work anymore. Marketers win by collaborating with other brands, and building content assets th...

Our study of 1,000 SaaS 'alternatives' keywords reveals critical insights for enhancing your content marketing strategy. Here’s what we found in their SERPs, which consisted of 9,610 search results....

This post will show you how to scale your content marketing. (Step-by-step.) Our team has published and updated over 300 articles in the first half of 2024. That’s about 50 per month. Plus: we’ve main...

When I first started working in content marketing and SEO years ago, “topical authority” wasn’t even on our radar. Now, it’s a key piece of any SEO strategy that focuses on delivering high-quality con...