Content marketing
Most viral articles include a story of transformation and change
Better Marketing
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There’s no magic formula for how to create a viral article on the internet. But there is a way to shorten the learning curve and increase your odds. The second article I ever published on Medium went viral. It’s a personal story on how ...
Marshall Mcluhan full lecture: The medium is the message - 1977 [Video]
YouTube
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Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia....
Content distribution strategy: Why we're doubling down on paid promotion and SEO
Grow and Convert
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Our content distribution strategy has always been the same: know who your customers are, find out where they hang out online and get the content in front of them. However the tactics that we use to accomplish this have changed a ton sinc...
Metaphor, simile, and analogy: What’s the difference?
Copyblogger
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Should you use a metaphor, a simile, or an analogy in your writing? While all three are closely related, it’s smart to understand the differences. The distinctions among metaphors, similes, and analogies will also help underscore why you...
Content marketing roadmap: The B2B buyer’s journey
MarketTap
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Having a content marketing roadmap for your buyer’s journey is one of the best things you can do for your digital marketing strategy. Indeed, according to the Content Marketing Institute, a customer journey can help you plan the kind of ...