Content marketing

Why does your company create content? Who is it for? What will it do for them? If you don’t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, o...

Something big has been happening in the world of work. How is it possible that so many people, from all walks of life and all ages, are creating blogs and entire businesses online? Can blobs of text, blended with a series of images real...

Copywriter Eugene Schwartz wrote about the 5 stages of awareness in his book, Breakthrough Advertising, in 1966. Today, it’s still one of the most effective frameworks for creating content. If you’re not already familiar, here are the di...

We all have those pieces of writing that strike a chord within us each time we read them. You know what I’m talking about — those works that hit you in the feels with their is-the-author-inside-my-brain sentences. Think about why you lov...

When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might n...