Copywriting
What is content design?
Sarah Winters
|
Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...
The greatest goddamn piece of copywriting advice I’ve ever read
Better Marketing
|
“You can’t take nothing and make anything, you’re not God.” Rarely does a quote leave me breathless. But, this brief and gorgeous line from legendary wordsmith Eugene Schwartz is the single best piece...
The 3 science-based rules of writing
Ariyh
|
Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...
The ultimate guide to writing online
David Perell
|
I was a terrible writer growing up. I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. Whe...
How to make your writing ‘easier to read than to skip’
The Writing Cooperative
|
In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practica...