Copywriting

‘Hey Google, what’s the weather today?’ My family just got a Google hub. During the day, I request 2000s RnB or 90s pop from our newest mate. At night, our home is filled with dinner jazz or barbecue ...

My journey into entrepreneurship is quite unusual in some respects, but I guess it’s interesting! I’m an international lawyer by training and I enjoyed a successful academic career at the universities...

Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile. Landing page copy is full of unfalsifiable, blanket claims...

You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...

Most people, including most writers, think of copywriting as the dark art of the writing world. Stringing words together that motivate people to buy things is seen as both mysterious and sinister. We ...