Copywriting
The greatest goddamn piece of copywriting advice I’ve ever read
Better Marketing
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“You can’t take nothing and make anything, you’re not God.” Rarely does a quote leave me breathless. But, this brief and gorgeous line from legendary wordsmith Eugene Schwartz is the single best piece...
The 3 science-based rules of writing
Ariyh
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Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...
The ultimate guide to writing online
David Perell
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I was a terrible writer growing up. I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. Whe...
How to make your writing ‘easier to read than to skip’
The Writing Cooperative
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In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practica...
Don’t get replaced by AI (how to write authentic content)
Dan Koe
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People want to follow humans. They don’t want to follow a search engine with a face on it. And, with the rise of ChatGPT and future iterations of language AI, authenticity is more important than ever....