Copywriting
10 proven copywriting frameworks
Chase Diamond
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My company has written thousands of pieces of copywriting. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-conve...
Apple’s 8 secrets about landing page copywriting
brief-er.
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Landing page copywriting is a tricky business. A handful of companies can claim mastery on their landing page copy, yet if there’s one that can be categorized as “the best” it’s Apple. The Cupertino-b...
Are you thinking outside the box with your copy choices?
Creative Copywriter
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Aaaand relax. Wine in hand. Take-away ordered. Catch-up TV sorted. You’re mid-show when the doorbell rings. FOOD’S HERE. You hit pause on catch-up TV – and what appears on-screen? A huge, mouth-wateri...
How to write good microcopy
brief-er.
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At Briefer Copy, microcopy is art. Writing brief, aware and authentic Microcopy is hard. It requires you to understand the product, the user journey, and the action the person on the other side of the...
(Mildly) surprising copy converts better
Ariyh
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“Uber Eats delivers a delicious meal to your door” vs “A delicious meal at your door, by Uber Eats”. These sentences mean the same thing. But the second one uses a less predictable order and combina...