Copywriting
Your brand REALLY needs better copy
On Brand
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Give us the finger. You look good. Think different. Just do it. The latter is what I’ve been telling myself after a few weeks off from writing, and it feels like a relief to be back in the groove on o...
Why AI can never fully replace human writers
Moments That Make Us
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There's been a lot of talk about how AI will replace writers. The recent explosion of ChatGPT has just increased the volume of the voices. As a writer, and a former writing teacher who has studied lan...
How I’d start if I wanted to become a copywriter today
From Reads to Leads
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Back in 2013, I was an English teacher applying for a job at a software development company. Fast forward to 2025, and I’m now the founder of Zmist & Copy, where we help B2B tech companies build and e...
Writing well handbook
Julian Shapiro
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This handbook helps you write nonfiction books and blogs for three reasons: 1. Keeping thoughts to yourself can be a disservice to the world. If you have something important to say and you say it well...
5 best copywriting tips from Breakthrough Advertising
Jeremy Mac
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When most copywriters talk about leveling up their skills, they run straight to another YouTube video… another 10-second Instagram hack… or worse — another generic listicle of “power words.” But if yo...