Copywriting

October 1974. 2 copywriters are sitting in an ad agency. They’re working on a direct-response promotion for a client who sells silver coins and bullion. Their names: Gary Bencivenga and Dan Rosenthal....

Here's something that might surprise you: I use AI to automate more than 50% of what I do as a writer. And this is coming from someone who's generated millions of dollars with writing, published 10 bo...

Have you heard of the fitness program P90X? They’re a great example of a brand that wasn’t finding any footing with the marketplace until they figured out their Unique Mechanism. The fitness space isn...

In this conversation, I sit down with Julius — a marketer, copywriter, and sales expert with $17M+ in revenue attributed to his strategies — to break down what actually drives results in today’s marke...

Whether your call-to-action is to sign-up for a webinar, phone your office, join a course, buy, register for your newsletter, there is some kind of experience waiting for your audience. It’s easy to f...