Copywriting
A brief guide on how to craft messages that convert
From Reads to Leads
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As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make...
What copywriters can learn from David Ogilvy
From Reads to Leads
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Many people ask me: Where can I learn about marketing? And I think there is no better place to start than history. By learning about how marketing was built, how it worked, and how it changed, you can...
Were only talking one person
The Marketing Society
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Bob Levenson was reckoned to be the best copywriter ever. That’s Bill Bernbach’s opinion. That’s why he made Bob Levenson head of copy at DDB New York. At a time when New York was stuffed with the wor...
The four purposes of writing
Copywriting in Action
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Malala Yousafzai: because she is an outspoken activist who’s words strike a harmonious balance between humility and confidence; seriousness and humour; enabling us to believe in the possible. Tracey H...
How to write great hooks
Marketing Examined
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You need to hook a viewer in the first 3 seconds of your short-form video. It doesn't matter how brilliant your content is, how stunning your visuals are, or how persuasive your call to action is. If ...