Copywriting

This week I put together a collection of my favorite copywriting examples. 1) Conversational copywriting. This feels like you’re talking to the reader, not at the reader. It feels like a friend is tal...

It might sound brutal but nobody cares about you. When people come to your website, they don’t care about your latest news, your new hires, or photos of your cute office dog. They only care about them...

Charles Bukowski’s On Writing comes out from Ecco Books on August 27th. In honor of his birthday, this Sunday, August 16th, we offer here his most important insights on what it takes to be a writer. 1...

A critical habit was drummed into me long before I knew I’d use it in pretty much ever aspect of my copywriting career. At school, English was by far my favourite subject, and even though I’d hope eac...

Remember that one scene in The Incredibles? As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade: “W...