Copywriting

The best and easiest way to spot AI generated text is to look for fluff - which is a classic case of bad copywriting. Pop any command into ChatGPT and it'll likely come up with plenty of jargon (unles...

Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your ...

A hook is the opener of anything you want people to pay attention to. Whether it’s a social post, YouTube video, fundraising pitch, cold email/DM, presentation, or even a quirky travel story. People a...

Calls to action (CTAs) can make or break your marketing funnel. If someone's looking at your CTA, they're likely interested in purchasing your offer (or taking another valuable action). But, if your C...

My company has written thousands of pieces of copywriting. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-conve...