Copywriting
Apple’s 8 secrets about landing page copywriting
brief-er.
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Landing page copywriting is a tricky business. A handful of companies can claim mastery on their landing page copy, yet if there’s one that can be categorized as “the best” it’s Apple. The Cupertino-b...
Are you thinking outside the box with your copy choices?
Creative Copywriter
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Aaaand relax. Wine in hand. Take-away ordered. Catch-up TV sorted. You’re mid-show when the doorbell rings. FOOD’S HERE. You hit pause on catch-up TV – and what appears on-screen? A huge, mouth-wateri...
How to write good microcopy
brief-er.
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At Briefer Copy, microcopy is art. Writing brief, aware and authentic Microcopy is hard. It requires you to understand the product, the user journey, and the action the person on the other side of the...
(Mildly) surprising copy converts better
Ariyh
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“Uber Eats delivers a delicious meal to your door” vs “A delicious meal at your door, by Uber Eats”. These sentences mean the same thing. But the second one uses a less predictable order and combina...
What is content design?
Sarah Winters
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Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...