Creativity

An axiom of advertising is that it must evoke an emotion, but with ad tech came an overreliance on targeting and data that never quite lived up to the hype. Ten years ago, a Google study proved that 80% of an advertisement’s impact came ...

Some of life’s most enduring lessons are served up by the movies. In the moments before battle, great generals will seek to inspire their troops, rousing spirits with a few finely chosen words of inspiration and a bit of chest-thumping. ...

There’s an age-old question asking whether people are born creative, or if they can develop an aptitude for the skill. I would definitely say that some people are more gifted than others, but everyone can develop their creative thinking ...