Ecommerce

That orange ad to “Shop like a billionaire” that aired in the Super Bowl? It’s the top shopping app in the app store, with more downloads since October than Walmart and Amazon. It’s called Temu (“tee-...

Building a DTC brand is tougher than it seems. An expert debunks many misconceptions, offers helpful tips and has a couple of suggestions for media companies. I look for patterns in media, business an...

E-commerce has grown to become a giant pillar in the global economy. The current global e-commerce industry is measured as 5.7 trillion dollars in 2022 and is only expected o grow. The biggest nudge w...

Does your business live and die by paid advertising? If so, I’m sorry to say that you’re on shaky ground. Paid advertising has been incredibly volatile as of late. CPMs have been rising rapidly, and t...

At some point in time, you’ve probably asked yourself: is my product page good enough? I know I have, so in this post, I'll show you how you can split test different product pages. Some wish they could change the “Add To Cart” button col...