Email marketing
Browse through hundreds of guides, resources, and articles related to email marketing.
How iOS 15 is impacting email opens (so far)
MarketerHire
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When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers. When you email someone who uses Apple Mail on iOS 15, and has opte...
Email marketing and why it's so important (Infographic)
EmailToolTester
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I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different person...
How Morning Brew’s referral program built an audience of 1.5 million subscribers
Mission.org
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Ijoined Morning Brew in 2017, back when our daily newsletter had a modest 100,000 subscribers. Since then, our audience has grown to 1.5 million — in just 18 months. I wanted to share how we did it — both to tell our story, but also beca...
How to get a busy person to respond to your email
Mattan Griffel
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Some days I get hundreds of emails a day. It really sucks. The worst part is that most of the emails are important and I physically can’t respond to all of them. They might be emails from students of One Month who are frustrated — I want...
SendGrid’s email guide for IP warm up
SendGrid
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Successful email deliverability can seem like a tricky task–and with so many factors affecting your sender reputation such as content quality and email list health, getting your email to the inbox can feel harder than ever. And if you ar...