Email marketing

According to a study by Digiday, Vanity Fair’s newsletter readers consume 2x more content than any other audience segment. Another study by Parse.ly found that Greentech Media’s newsletter visitors spend 80% more time on site than visit...

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking...

Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instea...

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Like all marketing campaigns, you should measure the performance of your email marketing campaigns. Without trac...

Unemployment rates are slowly decreasing, retail is showing signs of life and people everywhere are ready to enjoy what’s left of their summer. In some places, especially outside of the United States, we’re starting to see encouraging gl...