Email marketing

Digital marketing trends change fast, but one thing has been incredibly consistent for years: the effectiveness of email marketing. Email marketing is still the best way to own and hone your customer ...

DTC brands haven’t changed their approach to email marketing—even though the technology and tools available are more advanced now than ever before. To get the latest segmentation and email marketing s...

It’s been a wild couple of years for email marketers. Sure, you could say that about pretty much everything, but it feels particularly true in the email marketing world, where we have seen some unprec...

“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this year, I had a 100% response rate with a batch of...

Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...