Email marketing
Browse through hundreds of guides, resources, and articles related to email marketing.
The effect of [first name] in email subject lines
Ariyh
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What happens when you add the receiver’s name to your email’s subject line? There are many guides that suggest doing this. But the data they use to back up what they say is usually weak or sketchy, an...
How to use abandoned cart emails to improve sales (examples)
Klaviyo
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Over half of U.S. shoppers abandon their online cart because they’re either “just browsing” or not ready to buy, according to a quantitative study by the Baymard Institute. That means no matter how at...
101 email subject line ideas
Joe Portsmouth
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Before we get started, here are 10 subject line best practices: 1. Short and sweet is usually better. 2. Use personalization where you can. 3. Use numbers where possible. 4. Associate the reader with ...
Win-back emails vs re-engagement campaigns
The Email Marketers
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Every year, approximately one in every four of your email subscribers either decides that they are no longer interested in your product, your email communications, or their email profile might become ...
Subscriber email examples to boost email experience
Litmus
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Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you’ll see in this article will show you how subscriber emails help you b...