General
General marketing stuff that doesn't fall into a certain topic.
Marketing with direct mail: It's still here
The Email Marketers
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I usually like to stay on the email marketing highway with this blog, but surprise! It's time for a slight detour. Not ALL marketing strategy is conceived with email in mind (although of course email ...
David Ogilvy was a performance marketer
Michael Lorenzo
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My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly because he probably believes that investing in me will result in more Marketing Qualified Leads for Sil...
Push vs. pull marketing: Differences & how to use them
Ahrefs
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The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to you. In this guide,...
What a drug cartel can teach you about marketing
Mental Weapons
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There is a show on Netflix called Ozark (it’s on Season 4, so if you haven’t heard of it, please remove yourself from under that rock.) The premise of the show is based around a financial advisor from...
Marketing about power and with power
Seth Godin
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Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market th...