General
General marketing stuff that doesn't fall into a certain topic.
What to Do as a Marketer When You’re Triggered
Adweek
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Unfortunately, violence against our POC communities happens more often than not--and mental health struggles because of it. I was triggered by the Boulder, Colo., shooting. My mind immediately regressed back to the Black Lives Matter pro...
How does everyone feel about the meta verse in terms of what’s next for marketing?
Reddit
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With companies like Sotheby’s opening up in Decentraland this clearly is something we as marketers should be paying attention too but for the first time since I started my career 10 years ago this is just something I don’t grasp. And I’m...
A marketing lesson from “The Big Short” every company should implement
Saurabh Bhatia
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A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh? But that’s the amazing thing about ...
How to measure marketing effectiveness in 2021
WhatConverts
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How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...
Marketing is not about your company’s values
Kris Gage
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Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations. Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” He was right, of course. He was right about a lot o...