General
General marketing stuff that doesn't fall into a certain topic.
Apple's new ad about privacy is dope [Video]
Apple
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Apple's new ad shows a new feature in iOS that allows you to block data collection from apps and third parties. It's an impressive angle coming from Apple, as they are addressing solutions to real user concerns.
How Your Brand Can Prepare for the First COVID Holiday Season
Markairn
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“It’s the most wonderful time of the year.” Truer words have never been spoken. Christmas is just around the corner, and it is just one of many holidays that bring good cheer and begets positivity. Holidays are dedicated to spending time...
The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021 [Podcast]
MarketingProfs
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Keith Richey, Sr. director of global marketing at LinkedIn, joins me to talk about the importance of corporate culture, the changes CMOs have experienced in 2020, and the 4Ss of marketing. We also talk libraries, liquor laws, learning, a...
Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
MarketingProfs
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Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders. The report was based on data from...
Starbucks: Best and worst marketing campaigns
Awario
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As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, a...