General

Enterprise architecture and technology innovation leaders must explore and understand emerging Metaverse technology to facilitate adoption and implementation. The Metaverse is a collective virtual open space, created by the convergence o...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have tra...

I don’t usually fall for marketing tactics. At least, I don’t think I do. I’d like to believe I am more self-aware to know when someone is trying to trick my brain into thinking I need something. Although, it could just be that I am chea...

We love this data visualization from B2B agency Right Percent — it’s so genuinely useful! Find your quadrant, throw a dart at it, and you’ll probably land on a decent marketing strategy. The channel with the most ad spend? Paid Google se...

If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...