General

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, a...

Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions? We had a unique opportunity with a new, very small diner to see if a Google-only, low-co...

Enterprise architecture and technology innovation leaders must explore and understand emerging Metaverse technology to facilitate adoption and implementation. The Metaverse is a collective virtual open space, created by the convergence o...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have tra...

I don’t usually fall for marketing tactics. At least, I don’t think I do. I’d like to believe I am more self-aware to know when someone is trying to trick my brain into thinking I need something. Although, it could just be that I am chea...