General

I don’t usually fall for marketing tactics. At least, I don’t think I do. I’d like to believe I am more self-aware to know when someone is trying to trick my brain into thinking I need something. Although, it could just be that I am chea...

We love this data visualization from B2B agency Right Percent — it’s so genuinely useful! Find your quadrant, throw a dart at it, and you’ll probably land on a decent marketing strategy. The channel with the most ad spend? Paid Google se...

If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...

Marketing is the perfect blend of art and science. It can also provide neverending dumpster fires on your front lawn. My hopes are that with the turning of this new year, we can walk away from a few ugly trends, some of which I’ve fallen...

If there are good practices for setting up a remote team with cross-timezone and cross-site, the challenges that one would face would be mitigated. A disorder in the alignment at any point while building a product in distributed teams wo...