General

A year ago, a shopper at an American Eagle store would come into the store, browse a selection of tops and denim, pair a few things together to try on as an outfit, wait for a cashier, pay and leave. Now, a consumer can walk up to a kios...

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately...

In a world without marketing, businesses would have no idea what their customers want, and customers would have no idea what companies carry the products they need. Even if you don't realize it, marketing plays an important role of your ...

A marketing consultant role is considered one of the most important roles in the marketing industry in recent years. The marketing consultant role can be part of a consultancy firm or working as an independent consultant....

Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later. “A little debt speeds development, so long as it is paid back promp...