General

Amanda Natividad, VP of Marketing at SparkToro, wrote a useful tweet storm on marketing strategies that work today. The first strategy is to add friction to boost sales. Boxed cake mixes used to require only water. But when Duncan Hines’...

A marketing calendar is an essential tool for any modern business that wants to increase its online presence and boost brand visibility. Typically structured as a scheduled plan of what an agency intends to accomplish throughout a partic...

A year ago, a shopper at an American Eagle store would come into the store, browse a selection of tops and denim, pair a few things together to try on as an outfit, wait for a cashier, pay and leave. Now, a consumer can walk up to a kios...

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately...

In a world without marketing, businesses would have no idea what their customers want, and customers would have no idea what companies carry the products they need. Even if you don't realize it, marketing plays an important role of your ...