General

The purest test of a management team and its operational discipline is arguably how well it can maintain strong shareholder returns as the business matures. That’s especially true for software as a service (SaaS). Despite the sector’s im...

The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a...

If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more so than marketing. Market research is a crucial tool for bu...

The marketing industry has been so fixated on "how it always worked" with television and radio that they have failed to truly innovate their creative strategy for the digital age and social media. Creating for the internet is completely ...

Business success is all about the marketing, right? But what if marketers know far less about consumers' tech use than they think? We look up to them because they're so clever. They get hold of a product, create a story around it, and le...