General
General marketing stuff that doesn't fall into a certain topic.
What all marketing teams can learn from the We ♥︎ NYC
Webflow
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If you look at it more closely, the We ♥︎ NYC logo controversy is actually a marketing problem disguised as a design issue. The city government of New York launched its new “We ♥︎ NYC” logo last month...
The light at the end of the tunnel: Marketing to seniors
Ogilvy
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For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or recipes for more easily chewable foods. Suddenly,...
A beginner's guide to category design
Category Pirates
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If you’re new here, welcome to Category Pirates: the authority on Category Design & Category Creation in the world of business & marketing. ARRRRRRRRR!!!!!! Each month, we publish a handful of mini-bo...
Creating a business versus creating art
Andy Johns
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When building a business, the customer comes first. When creating art, the customer comes last. I’ll explain. A business can only sustain itself if it has paying customers. Therefore, the way to build...
How great marketing “upgrades” people
Marketing Powerups
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At the heart of it, marketing is about telling stories of what a product does for customers. How can it help them be more productive, connected, or entertained? Great marketing helps people envision w...