General
General marketing stuff that doesn't fall into a certain topic.
10 interesting finds after reading 100 marketing whitepapers
Reddit
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A study from the University of Pennsylvania discovered that grocery store shoppers tend to travel along the outer racetrack of the store's layout, while periodically making short excursions part way i...
What all marketing teams can learn from the We ♥︎ NYC
Webflow
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If you look at it more closely, the We ♥︎ NYC logo controversy is actually a marketing problem disguised as a design issue. The city government of New York launched its new “We ♥︎ NYC” logo last month...
The light at the end of the tunnel: Marketing to seniors
Ogilvy
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For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or recipes for more easily chewable foods. Suddenly,...
A beginner's guide to category design
Category Pirates
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If you’re new here, welcome to Category Pirates: the authority on Category Design & Category Creation in the world of business & marketing. ARRRRRRRRR!!!!!! Each month, we publish a handful of mini-bo...
Creating a business versus creating art
Andy Johns
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When building a business, the customer comes first. When creating art, the customer comes last. I’ll explain. A business can only sustain itself if it has paying customers. Therefore, the way to build...