General
General marketing stuff that doesn't fall into a certain topic.
Here's exactly what CEOs and boards expect from marketing in 2023
Mutiny
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2022 marked the end of the “growth at all costs” era of growing companies. Now, CEOs are being told by their boards to extend company runway, reduce burn, and make all GTM teams run efficiently (espec...
A year on YouTube: 2022’s top trending videos & creators in the US
YouTube
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Before ringing in 2023, let’s take a moment to recognize and celebrate the videos, creators and artists you took mainstream in the US over the last 12 months. In 2022, you paid tribute to the loss of ...
My 10 principles of startup marketing
The CMO Journal
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For a few reasons, these last couple of months became a time to reflect. I made lists, got through a few of them, procrastinated on others, and thought about my career and its direction a lot. And as ...
What every marketer needs to understand about price point
Superpath
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If I could travel back in time and give myself one piece of marketing advice, it would be this: Learn about how price point influences your marketing strategy. Sure, I knew that price was one of the “...
The current data & martech trends every SaaS company needs to know
Advance B2B
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It’s easy to get caught up in the day-to-day marketing grind and lose track of the latest updates in data and martech. But keeping up with these trends is a crucial part of a growth marketer’s job in ...