General
General marketing stuff that doesn't fall into a certain topic.
3 winning plays that CMOs can use to get ahead of the game
Ad Age
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CMOs are no strangers to financial and other constraints. Now, amid new economic pressures, they’re once again seeking to find their footing, looking less to the future and more focused on the here an...
Affiliate marketing for beginners: An actionable playbook (2022)
Affiliate Corner
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Are you confused about where to start with Affiliate Marketing? Don’t know what niche you should start in? Don’t know how to get traffic to your affiliate offers? Most importantly, are you looking for...
Gartner's annual CMO spend report for 2021
Gartner
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Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources. Use this resea...
Revisiting 2022’s top global marketing trends
Iterable
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With the midway point of 2022 in the rearview, we figured it’s as good a time as any to take a broader look at some global marketing trends. When implementing marketing strategies, it’s easy to get tu...
5 UX improvements that could save lives
Growth.Design
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It was 2:57am on a Wednesday. I was in deep sleep when suddenly — a terrifying sound woke me up in panic. I realized the sound was coming from my phone. So I quickly picked it up — "Emergency Alert"? ...