General
General marketing stuff that doesn't fall into a certain topic.
The other side of the coin: how agencies perceive client-side marketers
Samuel Brealey
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Cost cutting, time pressures and bad briefing, collected from anonymous sources, including long term agency staff and those who have gone from client side to agency and back again this article is a no...
What is high output marketing?
Positive Human
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High Output Marketing increases leverage and optimises your workflow so that you can have a more profound impact on the bottom line through marketing. Here's how to think about doing that. In my first...
How to start a marketing agency in 2022
Wiz
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How do I choose which agency to run? You choose a high-income skill that is in demand. Skills like: TikTok ads, email marketing, TikTok organic, community management. These skills will all help other ...
Value creation in the metaverse [Report]
McKinsey & Company
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This report examines the emergence of the metaverse: its history and characteristics, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-c...
Marketing in the metaverse: An opportunity for innovation and experimentation
McKinsey & Company
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Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark...