General

Employees used to swim in their own lane. That doesn’t work anymore. At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these...

While product managers may not build the actual product, they do produce something very tangible for a team: decisions. July 23 update: in retrospect and from feedback, this framework applies to any role, not just product management. The...

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good....

Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When ...

Sometimes I wish I could fast forward to the part of my life where I’m rich and successful. I have hope about the future, but the getting there part can be tiresome and disheartening. Many articles of mine have been rejected, even when I...