General
General marketing stuff that doesn't fall into a certain topic.
The Trends That Will Stay With Us And Change Marketing, Even After The Corona Is Gone
Forbes
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The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly eight months into the pandemic in the U.S., we are just beginning to gain a better understanding...
The ultimate guide to the creator economy
Antler
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220+ platforms that can help you turn your hobby into a paying profession. The COVID pandemic has propelled the Creator Economy into a new era, fuelled by the upward trend of people monetizing their passions to make a living. Last year, ...
What to Do as a Marketer When You’re Triggered
Adweek
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Unfortunately, violence against our POC communities happens more often than not--and mental health struggles because of it. I was triggered by the Boulder, Colo., shooting. My mind immediately regressed back to the Black Lives Matter pro...
How does everyone feel about the meta verse in terms of what’s next for marketing?
Reddit
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With companies like Sotheby’s opening up in Decentraland this clearly is something we as marketers should be paying attention too but for the first time since I started my career 10 years ago this is just something I don’t grasp. And I’m...
A marketing lesson from “The Big Short” every company should implement
Saurabh Bhatia
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A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh? But that’s the amazing thing about ...