General

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...

Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations. Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” He was right, of course. He was right about a lot o...

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Mi...

I’ve been thinking a lot recently about Web3. Maybe you’re in the same boat. Or, maybe Web3 just looks like a typo. If you’re in the latter camp, and I was until recently, let’s start with a quick overview. The first generation of the we...

New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, where we exchange an...