General
General marketing stuff that doesn't fall into a certain topic.
How to beat bigger competitors: Blitzkrieg
Frontera
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The German army shocked the world when they entered Paris in 1940. On paper, the French army was ready before the invasion. They expected an attack. So they bolstered their defenses for years. They ev...
The good, the bad, and the ugly of 2022 marketing campaigns
Sopro
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Marketing campaigns can go viral for many reasons – they’re funny, they’re thought-provoking or they’re downright atrocious. And just because it’s Christmas, we’re taking a break from our regular sche...
Marketing vs. advertising — Sell how you buy [Video]
The Futur
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Learn the fundamentals of email marketing and the right strategy to build an email list. In this quick 7-minute video Chris goes over email marketing strategy during Adobe Max....
Marketing leaders: 3 ways to stay competitive in a changing market
OpenView
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Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out as businesses strive to keep afloat. Across the SaaS world...
Here's exactly what CEOs and boards expect from marketing in 2023
Mutiny
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2022 marked the end of the “growth at all costs” era of growing companies. Now, CEOs are being told by their boards to extend company runway, reduce burn, and make all GTM teams run efficiently (espec...