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Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.

How Can A Long-Term Influencer Collaboration Help Your Brand?

Source:
Heepsy
|
Growth
For a long time, building meaningful relationships has been a big part of growing a successful business. On that note, let’s take a look at the importance of a trusted long-term influencer collaboration for your next marketing campaign....

Kevin Hale - How to Improve Conversion Rates [Video]

Source:
Y Combinator
|
Growth
YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page....

How We Improved SmashingMag Performance

Source:
Smashing Magazine
|
Growth
In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve made, a...

How real time marketing fosters a growth mentality

Source:
Webflow
|
Growth
The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...

The Adjacent User Theory

Source:
Reforge
|
Growth
When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...
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