Growth

Creating a successful go-to-market (GTM) strategy isn’t just about aligning your team around a vision—it’s about operationalizing that vision with clear metrics that inform every decision. The GTM Ope...

If you build it, they might come. But how do you make sure they'll stay? Brian Balfour, VP of Growth at Hubspot, shares tips for retaining customers after they've been wowed by your company. Want life...

Contrast this with something far more expected and buttoned up, like “Modern Etiquette for Professionals.” Which one are you more likely to click on? 👆 Try this: the next time you’re naming something...

Experimentation is the process of learning and iteration. The inputs to eventually figuring out what works, and scaling your business. In the early days of a company, success is often measured by ship...

In the early days of Jotform, I made a conscious decision: No sales team. The reason was simple. I believed in product-led growth. Fast-forward to today with 25 million users and, while we’ve expanded...