When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” In short: It made SaaS companies even stronger. This year’s report ...

Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes...

A landing page is a page that’s designed to facilitate a single desired action, such as making a purchase, filling out a form, signing up for a free trial or entering an email address. It’s called a landing page because it’s a page where...

Retention rate is a key metric in determining the health of your product. It tells you how many of your users are finding enough value to come back a second time. But just knowing that a user came back to your platform doesn’t help you m...

High-growth companies become low growth all the time. Many CEOs accept that as an inevitable sign that their businesses have matured, and so they stop looking internally for big growth. Instead, they become serial acquirers of smaller co...