For a long time, building meaningful relationships has been a big part of growing a successful business. On that note, let’s take a look at the importance of a trusted long-term influencer collaboration for your next marketing campaign....

YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page....

In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve made, a...

The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...