Growth

Your website is the hub of your online presence and acts as the focal point for all your marketing efforts. It's where potential customers land, make buying decisions, and interact with your brand. Un...

As growth investors at Bessemer, we hear the same benchmarking questions over and over from portfolio companies as they mature: What should my gross margin be? How much should I be spending on R&D as ...

One of the problems we faced when I joined Eventbrite was that Eventbrite had a pretty low take rate, meaning when event creators sold paid tickets on our platform, we took a very low percentage. And ...

Over the last decade, the “consumerization” of IT and SaaS explosion has meant that many companies now find their customers using a combination of tactics known as product-led growth strategy. It all ...

Here’s my recommended sequence to find your early customers: 1. Start by reaching out to your network, looking for people who match your ICP. 2. Go cold outbound, but be strategic about it. 3. Tap you...