Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How to measure what marketing activities are actually driving revenue
MKT1
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I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Startups either don’t know h...
Why is Reddit’s traffic skyrocketing?
Kevin Indig
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Brand combination searches make your site indispensable. You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com. The same principle also works for bra...
It’s time for SaaS companies to do a channel check
Kellblog
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About three years ago, I had a conversation with an old friend that led to a post, Ten Pearls of Enterprise Software Startup Wisdom from My Friend Mark Tice. In that (quite popular) post, I shared Ma...
A look inside Snyk's biggest growth loop
The Product-Led Geek
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For those that don’t know, Snyk is the developer security company, most recently valued at nearly 8 billion dollars. Snyk was founded on the premise that the only feasible path to secure software appl...
Your guide to B2B referrals
Growth Unhinged
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Word-of-mouth and user referrals are known to be the most powerful way of growing consumer startups. In B2B software, the potential of referrals hasn’t been fully realized, to put it mildly, despite b...